Solo Travel Surge: How One Tour Manager is Redefining Holidays for the Over 50s

Serena Saffouri - One Traveller Tour Manager

In an era where solo travel is gaining momentum, especially among the over 50s demographic, Tour Managers like Serena Saffouri are at the forefront of a travel revolution. Saffouri, who joined One Traveller in April 2023, has already led 15 tours this year, reflecting the growing demand for escorted holidays.

"There's been a noticeable shift in how mature travellers approach holidays," Saffouri explains. "More people are embracing guided group travel experiences, not just out of necessity, but as a choice for personal growth and adventure in a social setting. Companies like One Traveller help you take that leap of faith to book, as they organise flights, hotels, and excursions for small groups of no more than 30 travellers. You don't even need to worry about where to dine, as they also book local restaurants for you to share the experience with your fellow guests."

Saffouri's transition from corporate event management to tour management highlights a trend in the travel industry: the increasing need for professionals who can cater to the specific needs of mature travellers seeking companionship and structure in their adventures. "My background in guest logistics translates perfectly to ensuring seamless experiences for travellers who might be venturing out with a group for the first time," she notes. "By escorting these small groups, I can provide personalised attention and create an environment where individuals can enjoy new experiences together, fostering friendships along the way."

The rise in solo travel among the over 50s has led to unexpected outcomes. Saffouri reports witnessing the formation of lasting friendships among travellers. "It's remarkable to see how these shared experiences foster connections. I've had guests who met on previous tours reuniting on new adventures," she says.

This trend is not without its challenges. Saffouri points out that lost luggage, flight disruptions, and unpredictable weather are common hurdles. However, she emphasises that overcoming these obstacles often leads to stronger bonds among travellers.

Interestingly, certain destinations are emerging as favourites among solo travellers. "Jordan, Slovenia, and parts of Southeast Asia are particularly popular," Saffouri reveals. "There's a growing interest in destinations that offer a mix of culture, nature, and unique experience's

The impact of this travel trend extends beyond personal enrichment. Local economies in less-travelled regions are benefiting from the influx of mature solo travellers seeking authentic experiences.

As the solo travel market continues to evolve, professionals like Saffouri are adapting their skills to meet new demands. "The key is to create an environment where solo travellers feel supported and able to fully enjoy their holiday,”

With the travel industry still recovering from the impacts of the pandemic, the rise of solo travel among the over 50s represents a significant shift in holiday preferences. As more people discover the joys of travelling, the role of specialised Tour Managers like Saffouri is likely to become increasingly crucial in shaping the future of the travel industry.